N.02 · The story
From the pitch to the feed.
I trained as a footballer for fifteen years. Then I pointed the same discipline at a camera and never looked back.
I'm a Belgian former footballer turned creator coach and model. I turned a social audience into paid brand partnerships, then built a creator system I could teach.
I came up through the academies at Club Brugge, KAA Gent and Zulte Waregem and played youth international football for Belgium. Football taught me the only thing that has ever really mattered: reps, under pressure, every single day.
When the game stalled, I picked up a phone instead of hanging up the boots. Mid-pandemic, still playing semi-pro, I started posting. By 2021 I walked away from professional football to bet everything on the feed.
A million followers came before the money did. Then the deals started, and they have not stopped. Today, with May, I help creators do exactly what I did, faster.
N.01 · The timeline
Where it started. Where it went.
Born in Lokeren, Belgium.
Academies at Club Brugge, KAA Gent and Zulte Waregem. Belgian youth international.
I post my first videos. One crosses 750K likes.
I leave pro football to go all in on content and cross a million on TikTok.
The brand deals start: Sephora, Hugo Boss, Calvin Klein, Ferrari.
I launch the 6 Figure Creator system.
I get engaged to May. 2M+ reach, 300+ deals, built together.
N.02 · What drives it
Three beliefs.
Authenticity converts.
I don't believe in pretending for the algorithm. The creators who last are the ones their audience actually trusts.
Systems beat talent.
Talent helps, but consistency wins. I trust reps more than motivation.
Business first.
A following that does not generate revenue is a hobby. I teach creators to build monetization in from day one.